Turning insight into impact and design into a strategic partner
Nik Evans, Product Design Leader
A bit about me
A hands-on Product Design leader who gives users a seat at the table. Experienced in forming and scaling multidisciplinary design organisations that turn craft into business advantage, across complex environments.
Starting with a deep understanding of users and their needs, as these form the opportunities to drive real business and commercial outcomes. I stay close to the work, holding the standard on craft and care, and giving teams what they need to do their best work.
I operate at senior leadership levels, partnering with product, technology and commercial to set strategy, build the evidence behind it, and connect it through to execution.
Design leadership
Building & scaling teams
Design systems
Design operations
Product strategy
Product design
User research practice
Service design
Voice of Customer frameworks
0→1 product discovery
Executive partnership
Key highlights
30+
person multidisciplinary design orgs built and scaled
12-brand
design system championed and delivered
€7m
additional annual business value through elevating design
↗
Cross-channel customer experience transformation
55k
downloads on first ski app launch
Fluency
in jobs to be done achieved across product and design org