Turning insight into impact and design into a strategic partner
Nik Evans, Product Design Leader
A bit about me
I'm a hands-on Product Design leader, experienced in building and scaling multidisciplinary design organisations in complex, multi-brand environments.
I have a proven track record of transforming product teams from feature-led delivery to customer and outcome-driven models — with a consistent emphasis on craft quality as the distinction that takes it beyond functional to true excellence.
I operate at executive level across B2C and B2B platforms, partnering with product, technology and commercial leadership to define strategy, drive growth and embed high-performing design practices at scale.
Design leadership
Building & scaling teams
Design systems
Design operations
Product strategy
Product design
User research practice
Service design
Voice of Customer frameworks
0→1 product discovery
Executive partnership
Key highlights
30+
person multidisciplinary design orgs built and scaled
12-brand
design system championed and delivered
€7m
additional annual business value through elevating design
↗
Cross-channel customer experience transformation
55k
downloads on first ski app launch
Fluency
in jobs to be done achieved across product and design org