My journey so far

From pure digital products to multichannel experiences across diverse industries, I’ve always been led by my curiosity and an obsession with making things better.

  1. to

    Head of Product Design

    The Stepstone Group

    Responsible for overseeing a 30+ multidisciplinary team. Leading the experience across both jobseeker (B2C) and recruiter (B2B) platforms in a marketplace environment. Scope expanded from Jobsite to all Stepstone UK brands, then promoted to global level.

  2. Head of Customer Experience Strategy

    Specialist Holidays Group, TUI UK

    Executive leadership role shaping end-to-end customer experience across digital and operational channels for TUI’s specialist holiday brands.

  3. Head of UX

    Specialist Holidays Group, TUI UK

    Responsible for online experience across all SHG brands, heading up a 20-strong team covering Research, Content, Design and Development. Recognised as key influencer in SHG’s strategy and direction.

  4. User Experience Manager, TUI Ski

    Specialist Holidays Group, TUI UK

    Responsible for user experience, visual design and front-end code, line managing a 5-strong UX team. Worked with commercial stakeholders and engineering to prioritise, plan and manage activities.

  5. Senior User Experience Architect

    GT (now VML London)

    Led experience design across major accounts including Audi, BBC, Microsoft/Xbox and ASDA, shaping digital products and services. Stepped in as interim Head of UX.

  6. Head of Design

    RAC Motoring Services

    Defined online strategy and led major redesigns for RAC and BSM, delivering significant improvements in conversion and customer experience.

  7. Senior Designer

    RAC Motoring Services

    Senior design role supporting digital initiatives across RAC brands.

  8. Multimedia Designer

    RAC Motoring Services

    Started career in digital design, working on web and multimedia projects for RAC brands.

  9. Industrial Design BSc (HONS)

    Brunel University