A flavour of my work
A selection of work where I led initiatives as a design leader—setting direction, bringing teams together, and turning insight into impactful products, services and experiences.
Product design
Profile Match visual elevation
Creating a bold, intuitive moment that is unmistakably theirs
0 → 1 product discovery
Crystal Ski Explorer iOS app
A skier’s pocket tool for getting the most out of the mountain
Service design and org leadership
Crystal Help — expert Q&A platform
Turning 600+ overseas reps into an always-on knowledge network
Product design
Hayes & Jarvis site redesign
Breaking down the barriers of rigid holiday searches
People and culture
From company values to behaviours
Shifting from values on a wall to behaviours people actually live
People and operations
Building a unified design org
Transforming design from a delivery function into a strategic partner
Vision work
The ultimate flagship store
Defining the vision for the future of audi.co.uk