A flavour of my work
Some examples of where I’ve led initiatives as a design leader getting stuck in to the work, setting direction, bringing teams together, and turning insight into impactful products, services and experiences.
Design direction
Company Hub Premium
Turning company pages into a trust signal candidates actually use
Product discovery
Search by natural language
Exploring how AI could unlock richer, more expressive job searching
User research
Uncovering actionable unmet user needs
Unlocking the value of insights as a shared product decision-making tool
Design direction
Profile Match visual elevation
Creating a bold, intuitive moment that is unmistakably theirs
0 → 1 product discovery
Crystal Ski Explorer iOS app
A skier’s pocket tool for getting the most out of the mountain
Service design and org leadership
Crystal Help: an expert Q&A platform
Turning 600+ overseas reps into an always-on knowledge network
Design direction
Hayes & Jarvis site redesign
Breaking down the barriers of rigid holiday searches
People and operations
Building a unified design org
Transforming design from a delivery function into a strategic partner
People and culture
From company values to behaviours
Shifting from values on a wall to behaviours people actually live