I’m Nik Evans,
a Product Design Leader
25+ years experience turning insight into impact,
and design into a strategic partner.
A bit about me
I’m a Product Design leader with 25+ years’ experience building and scaling multidisciplinary design organisations in complex, multi-brand environments.
I have a proven track record of transforming product teams from feature-led delivery to customer and outcome-driven models — delivering measurable improvements in conversion, engagement and operational efficiency.
I’ve operated at executive level across B2C and B2B platforms, partnering with product, technology and commercial leadership to define strategy, drive growth and embed high-performing design practices at scale.
Design leadership
Building & scaling teams
Design systems
Design operations
Product strategy
Product design
User research practice
Service design
Voice of Customer frameworks
0→1 product discovery
Executive partnership
A few proud moments
Built and scaled 30+ design orgs spanning Product Design, User Research, Service Design and DesignOps
Delivered multi-brand design system across 12+ brands, improving consistency, scalability and speed to market
Led the launch Crystal Ski’s first mobile app, from proposition development to final release
Led cross-channel customer experience transformation, influencing exec stakeholders and global operational teams
Drove a cultural shift to customer- and outcome-led product development